Senior VP of Sales, Dale Limes shares an approach that imagines Halo’s sales team as an extension of their client’s in-house marketing function. The emphasis is on selling solutions, not just products, and constantly pivoting to identify and understand customer needs. If circumstances are fluid, as they have been with the unfolding pandemic, Halo’s philosophy is to get ahead of the curve and anticipate how best to provide branded merchandise that is not only an important promotional vehicle but also a source of fun and diversion. Dale shares his marketing perspectives and provides some interesting resources to consider, along with a shout-out referral for a future interview.
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