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Ep. 288 | Key Go-To-Market Tactics and Trends Happening Now
Ep. 288 | Key Go-To-Market Tactics and Trends Happening Now
ratings:
Length:
37 minutes
Released:
Mar 1, 2022
Format:
Podcast episode
Description
This episode of Sunny Side Up brings the latest and greatest data from McKinsey & Co., where guest Liz Harrison is a partner specializing in all things B2B marketing and commercial growth. She provides insights from recently released research that will shape how B2B decision-makers choose to interact with customers going forward. The number of available sales and marketing channels has exploded, which has crowded and complicated the field. Liz sorts out where resources should be allocated (which generally follows what she calls “the rule of thirds”) and why, despite huge leaps in e-commerce adoption, the “personal touch” still matters. You’ll also be interested to hear about how companies best leverage data analytics and what key leadership style elements many “super-executives” to share.
Connect Liz Harrison | Follow us on LinkedIn
Connect Liz Harrison | Follow us on LinkedIn
Released:
Mar 1, 2022
Format:
Podcast episode
Titles in the series (100)
Episode 6 | Create challenges for yourself by OnBase: Smashing Sales and Marketing Misalignments