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TikTok's Ads Are Racing to the Bottom

TikTok's Ads Are Racing to the Bottom

FromThe Biztape


TikTok's Ads Are Racing to the Bottom

FromThe Biztape

ratings:
Length:
69 minutes
Released:
Jan 22, 2023
Format:
Podcast episode

Description

This week the boys dive into the historic case of Fogerty Vs. Zaentz as John Fogerty finally regains majority ownership over his publishing rights for the Creedence Clearwater Revival (CCR) catalog and what that means for Fogerty as well as how this decades long battle impacted the music industry. Later, TikTok offers lower add pricing in the hopes of increasing their client base. What does this mean for the company with a creator fund royalty payout system that is under intense scrutiny? This and more every week on The Biztape! 
 
Grammy Big 4 Poll:
https://docs.google.com/forms/d/e/1FAIpQLSeslCRNffVOfKV27hHoVmEw5_A6GJ4sbmKi-1YUcIRkOtWEdA/viewform?usp=sf_link
 
Socials:  
Instagram, Facebook, Twitter, TikTok: @TheBiztape
Email: thebiztapepodcast@gmail.com
 
Sources:
John Forgerty Regains Control: 
https://www.billboard.com/pro/john-fogerty-buys-control-publishing-creedence-clearwater-revival-catalog/
TikTok offers cheap ads in race against rivals:
https://www.musicbusinessworldwide.com/tiktok-offers-cheaper-ads-in-race-against-social-media-rivals-meta-youtube-and-twitter-report/See omnystudio.com/listener for privacy information.
Released:
Jan 22, 2023
Format:
Podcast episode

Titles in the series (100)

The Biztape is a weekly podcast that serves as a catch-all for music business and media news of the week. As music industry professionals themselves, hosts Colin McKay and Joe Wasilewski provide insight into the technical and business world of these closed curtain industries drawing from their research and expertise. No topic is off-limits when discussing these secretive and elusive industries. Check out The Biztape! Instagram, Twitter, Facebook, Tiktok: @Thebiztape Email: thebiztapepodcast@gmail.com