Paul Faust wants everyone to know his number. His company Ring Boost is America's largest marketplace of custom phone numbers. But aren't vanity numbers defunct in the age of digital marketing? Paul says no way (and he's got the Inc 5000 fastest growing company listings to prove it!).

Today, we talk about the power of voice in the internet era, the real reason why your firm's leads aren't converting, why you should never use the number 4 in Chinese markets, and why, after appearing in an episode of The Office, becoming a Krav Maga master, and volunteering as a firefighter, Paul is still hungry for challenges.

What’s in This Episode:
Who is Paul Faust?
How did a softball tournament turn into a big business opportunity?
The difference between vanity numbers, easy dial numbers, and tracking numbers
The secret to creating your memorable attorney phone number
Why voice is still king in the digital marketing era
Should you choose 1-800 or a local area code?
The two firm management fails that no great vanity number can save you from