25 min listen
142. Wendy Lieber, ContentBacon — Content Optimization: Accelerate the Sales Cycle and Land More Clients
142. Wendy Lieber, ContentBacon — Content Optimization: Accelerate the Sales Cycle and Land More Clients
ratings:
Length:
30 minutes
Released:
Sep 29, 2022
Format:
Podcast episode
Description
Content that converts needs to do four things: solve existing pain points, be understandable, tell a story, and humanize the brand. Wendy Lieber, co-founder of ContentBacon offers a content subscription service to make your copy sizzle! Today she shares how to get the most from your inbound content to generate quality leads and fill your pipeline.
What's In This Episode
Who is Wendy Lieber?
What are the advantages of hiring dedicated copywriters?
What types of content should be used at what stage of the client journey?
How can inbound marketing help empower the client to take action?
What should Personal Injury firms be doing to get the most out of their content?
How to come up with topics for your website blog?
What's In This Episode
Who is Wendy Lieber?
What are the advantages of hiring dedicated copywriters?
What types of content should be used at what stage of the client journey?
How can inbound marketing help empower the client to take action?
What should Personal Injury firms be doing to get the most out of their content?
How to come up with topics for your website blog?
Released:
Sep 29, 2022
Format:
Podcast episode
Titles in the series (100)
1. Brent Sibley, Sibley Dolman - Morning Routines, Focus, and an Amazing Referral Workflow: Brent Sibley is an elite personal injury lawyer and is the founder of Sibley Law and co-founder of Sibley Dolman Accident Injury Lawyers, LLP. Brent started Sibley Law with nothing more than a homemade website but grew it into the firm it is today, han by Personal Injury Mastermind