One of the key factors in whether or not you achieve success is your level of motivational drive. But what makes that drive so powerful in some people while others struggle to access it? Our guest today, Micheal Burt, is an expert in the art of motivation and has spent the better part of his career cultivating his unique approach to what he describes as competitive intelligence. His new book Flip the Switch: Activate Your Drive to Achieve a Freakish Level of Success is a comprehensive guide to finding your motivation and unlocking your inner potential. We talk with Micheal about how he got his start coaching basketball and what it taught him about fostering motivation within a team. He goes on to share the story of how he transitioned into becoming a speaker and coach while developing his trademark Prey Drive philosophy. Next, Micheal offers a fascinating breakdown of his Prey Drive philosophy and how anyone can access it by harnessing innate human emotions. He also explains how it can help any of us overcome complacency, one of the biggest obstacles to motivation. When it comes to the art of cultivating motivation, there are few people as knowledgeable as Micheal. If you want to flip the switch and achieve your most aspirational goals in 2023, then make sure you tune in to this episode filled with top-level insights from one of the best in the business!