24 min listen
#256 - Zawwar Khan: Building Creator Led Brands 101
#256 - Zawwar Khan: Building Creator Led Brands 101
ratings:
Length:
51 minutes
Released:
Jan 24, 2023
Format:
Podcast episode
Description
On this episode of DTC Pod, Zawwar joins Blaine & Ramon to talk about the intersection of creators and commerce and how the most successful creator brands are built. We cover brand management at P&G, developing brand strategies, the three types of creator archetypes, how each creator type lends it self to brand creation, aligning products with a creator, how to create buzz around a product, different outlets for creators to monetize, creator owned brands versus endorsements, successful outcomes, where the creator economy is moving, hot takes, predictions for 2023, and more. Past guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more. Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• #243 Kian Golzari - Source & Develop Products Like The World's Best Brands----- Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you. Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter hereFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTokZawwar Khan - Founder of Rel BrandsRamon Berrios - CEO of Trend.ioBlaine Bolus - Co-Founder of Seated
Released:
Jan 24, 2023
Format:
Podcast episode
Titles in the series (100)
Why Everyday Influencers Are Key To Unlocking Brand Credibility: In this episode, Jay and Ramon discuss the power of everyday influencers. When most people think of influencers they think of celebrities. Often left out are everyday influencers. They are the hidden gems of Instagram. We'll discuss why and why brands should be working with these users. by DTC POD: How The Best Brands Are Built