With McKenzie and Mark Schaefer officially deeming brand communities the best marketing strategy going into 2023, community building has officially gone beyond something that venture funded tech companies and influencers do.It is now something all businesses need to consider.But the average business is still having a hard time understanding the right way for them to get into it.That's why I'm going to break down these two seminal studies for you, and contextualize an clear path to building your community that doesn't require taking the focus off the core parts of your business, no matter what stage you are at.This presentation will break down:- why McKenzie and Schaefer believe this is the best strategy for your go to market plan- what you need to do, based on what stage your company is in to start moving towards building a community- how to incorporate your community building efforts into revenue generation efforts in an authentic way- and more!This is a preview of a keynote I will be delivering later this year!  Come be the first to see it and capitalize on all our learnings here at Be The Stage.Connect with ME!Online at:LinkedIn or Instagram.Check out: McKinsey StudyMark's Schaefer's book, "Belonging to the Brand"Learn to produce internet talk shows and build your own Relationship Flywheel. Find out more about the Bootcamp HERE.  Register now with the code "first5" to avail of the promo. Support the show