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Thu Dec 31 2020: 2021 Prediction: What major shift in marketing will happen?

Thu Dec 31 2020: 2021 Prediction: What major shift in marketing will happen?

FromBusiness of Tech: Daily 10-Minute IT Services Insights


Thu Dec 31 2020: 2021 Prediction: What major shift in marketing will happen?

FromBusiness of Tech: Daily 10-Minute IT Services Insights

ratings:
Length:
6 minutes
Released:
Dec 31, 2020
Format:
Podcast episode

Description

The tradeshow event circuit is dead as it was.  Don’t listen to the channel chiefs that are running around telling you it’ll be back.    They want it to be back, because it’s what they have been doing for 20 years, and they are terrified of doing anything else and competing for marketing dollars.   You’re selling those events?  You want it too.  Old school marketers who are not learning the new craft are going to keep selling you the same line they have leaned on forever, not accounting for the 8 years of ecommerce transition in just 2 months of 2020.   And I hear a chorus of “Oh, people want it to come back.   People are desperate for those interactions.” Listen to the full prediction on the podcast.
Released:
Dec 31, 2020
Format:
Podcast episode

Titles in the series (100)

Each day, the flood of technology news hits. In an industry that always changes, those who deliver technology services need to focus on the information that matters to them. The Business of Tech podcast focuses on the news you need to know. Covering both the story and why it matters to the way services are created and delivered, channel veteran Dave Sobel brings you up to speed and gives you resources to go deeper. With insights and analysis, this five minute podcast focuses on the knowledge you need to be effective, profitable, and relevant.