Alex is the undisputed Twitter queen dropping eCommerce insights and strategies that rock worlds. She is author of No Best Practices, a newsletter read by thousands of top tier eCommerce entrepreneurs. Coming up in the show Alex shares how her career started designing mom jeans which lead to eCommerce and marketing positions at a Fortune 500 media brand, a footwear brand in the midst of a PE turnaround, a bootstrapped contemporary fashion label and a “house of brands”. Finn and Alex take a deep dive into all things eCom, can't wait for you to hear this one. Alex Twitter: https://twitter.com/heyitsalexPNo Best Practises newsletter: nobestpractices.co/newsletter/A big thank you to the show sponsors:‍Rewind Shopify App.Back up your Shopify store because not doing so is absolute lunacy!As a listener of the show, you can claim a no strings attached free month with this link: https://rewind.com/ecommercegold/Triple Whale.‍Triple Whale brings the metrics that matter most into one easy-to-use dashboard, giving you the real-time insights you need to grow your brand.https://www.triplewhale.com/TapCart.Customer retention is so important. Push notifications are free money levers. TapCart can create a native mobile app available on Apple Store and Android play in less than 2 weeks. They will even design and launch it for you. It a true no brainer for small and large stores. Get your app demo here: https://www.tapcart.com/VIXXR Shopify Agency. Specialising in Shopify:Landing pages. CRO.Paid Social Ads.Get a free audit of any of he above as a show listener, just DM Finn on Twitter. www.vixxr.com