Continually generating leads and beginning the sales cycle with qualified leads is the CORE of any seller’s career or B2B business. In today’s episode of The Sales Evangelist, our host Donald Kelly meets with John Butler to discuss three principles you can adopt for a consistent pipeline. Intangible Traits Athletes and Sellers Have Both elite athletes and champion sellers are goal oriented. They have a passion for excellence. They practice their craft with intention. What Elite Sellers Are Doing They conduct DEEP account research. They follow up in unique, creative, and personalized ways. They maintain and FOLLOW strong and stringent sales processes. “Top sellers provide personalized AND relevant content to buyers - John Butler”. If you want to connect with Butler, you can check out his website at www.shiftgroup.io or connect with him on LinkedIn. You can talk to Donald and drop him a message on LinkedIn, Tik Tok, and Instagram at donaldckelly. You can also join TSE’s space on Circle to talk to Donald and other sellers looking to improve their craft. This episode is brought to you in part by Scratchpad. Scratchpad is the first Revenue Team Workspace specifically designed to adapt to each salesperson’s workflow, so you don’t have to change your habits. Get Scratchpad free at Scratchpad.com. Credits As one of our podcast listeners, we value your opinion and always want to improve the quality of our show. Complete our two-minute survey here: thesalesevangelist.com/survey. We’d love for you to join us for our next episodes by tuning in on Apple Podcast, Google Podcast, Stitcher, or Spotify.  Audio is provided by Free SFX, Soundstripe, and Bensound. Other songs used in the episodes are The Organ Grinder written by Bradley Jay Hill, performed by Bright Seed, and Produced by Brightseed and Hill.