16 min listen
Ep. 373 | Future of Martech
Ep. 373 | Future of Martech
ratings:
Length:
35 minutes
Released:
Jan 27, 2023
Format:
Podcast episode
Description
Scott Brinker, VP of platform ecosystem at HubSpot shares his insights on the future of marketing technology. Scott discusses the concept of Martec’s Law and why organizations are not keeping up with technology’s advances. He discusses how change management is anxiety-provoking for many people, how marketers need to be strategic about which changes they embrace and talk about prioritization, and how marketers should think about using data to optimize their execution rather than just their technology.
Connect with Scott Brinker | Follow us on LinkedIn
Connect with Scott Brinker | Follow us on LinkedIn
Released:
Jan 27, 2023
Format:
Podcast episode
Titles in the series (100)
Episode 1 | Fire your relatives by OnBase: Smashing Sales and Marketing Misalignments