This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This special episode of the Superlative podcast is brought to you by Watch Aficionado. This week our host and aBlogtoWatch Founder Ariel Adams is joined by Eddie Ross, the President of Wrist Aficionado. Ariel starts the show by diving into the formation and story of Wrist Aficionado with Eddie, and they discuss the importance of opening brick and mortar stores as well as selling remotely and online. Ariel brings up how the retail experience for purchasing a watch has changed over the years from a jewelry store feel, to a more “exclusive club” type of experience. Eddie elaborates on the inventory that they have in store between their Miami, New York, and soon to be Beverly Hills stores, and why being able to visit a location in person matters so much to a customer who is shopping around for the right timepiece. The two talk about client experience as a whole, and Eddie shares with us where he was first able to become educated and experienced with client, or patient, experience. Ariel and Eddie speak on not only the relationships Wrist Aficionado is able to build with brands, but also the client relationships outside of just buying and selling the watch that have really been a claim to fame for the company as well. Eddie gives us insight on how he makes decisions on inventory, and what he looks for in a watch when trying to predict its future relevance or potential desire to customers. As the conversation starts to come to an end, Ariel asks Eddie to give a preview for what we can expect from Wrist Aficionado, and how customers can best engage with the company as well. To stay updated with Eddie and Wrist Aficionado:Instagram @Wristaficionado - https://www.instagram.com/wristaficionado/ Website - https://wristaficionado.com/ Twitter @Wristaficionado - https://twitter.com/WristAficionado To check out the ABTW Shop where you can see our products inspired by our love of Horology:- Shop ABTW - https://store.ablogtowatch.com/To keep updated with everything Superlative and aBlogtoWatch, check us out on:- Instagram - https://www.instagram.com/ablogtowatch/- Twitter - https://twitter.com/ABLOGTOWATCH- Website - https://www.ablogtowatch.com/If you enjoy the show please Subscribe, Rate, and Review!