Welcome back to Marketing People Love. I'm your host, Jacques Spitzer. Today, I have part two with a guest who is unlike any brand we have ever had on this show. Isaac Medeiros, owner of Mini.Katana, one of the only brands in the world built on organic content that people actually love. With a community of over 1.3 million subscribers on YouTube and an email list of 400,000 people, currently a 50% open rate, this man has built a team and a community that people absolutely love. In fact, his website's getting over a million visitors a month. He's selling a lot of swords. He's creating some incredible content. He's going to share his advice for brands that are looking to storytell. And I'm telling you, it is one chef's kiss good.