When new drinking guidelines for Canadians were released, it was the headline takeaway that got the most attention, and scorn. And viral interview responses. In fact, many of the other recommendations were ignored. There is a lot of science behind limiting alcohol consumption, and there are many ways to do it.But is setting a goal that is daunting for many Canadian drinkers the best way to do it? How important is the messaging to actually achieving results? Are there lessons we can learn, both from the pandemic and Canada's approach to tobacco, that could help us drink less, while also not sparking ridicule from those who enjoy a few beers?GUEST: David Sweanor, chairman of the advisory committee for the University of Ottawa’s Centre for Health Law, Policy and Ethics.