Marcello La Rosa tells us all about how Apromore came to be, what Process Mining's true potential is, what is a digital twin, and how simulations can drive digital transformation to great success!You can be certain that Marcello knows where Process Mining is headed in the future, as not only he is the CEO of Apromore, he is also a Professor of Information Systems with a focus on Process Mining and Business Process Management (BPM) at the University of Melbourne!