Welcome to an episode with the first-ever Chief Design Officer and SVP of PepsiCo, the world's second-largest food and beverage company, Mauro Porcini. In this episode, Mauro talked about how his career started and how his love of what he is doing helped made PepsiCo what it is today. He also talked about the step-by-step process of designing and establishing a new culture in any corporation and how this would lead to innovation, eventual growth, and overall success. In the past eight years, Mauro and his design team have won more than 1,100 design and innovation awards and in 2018, PepsiCo was recognized by Fortune in its Driven by Design list. He was previously 3M’s first Chief Design Officer. Porcini has been recognized with several personal awards, including Fortune’s 40 under 40, GQ Italia’s 30 Best Dressed Men, and Fast Company’s 50 Most Influential Designers in the United States. In 2018, he was awarded a knighthood (cavaliere) by the president of the Italian Republic. He lives in New York City. Get Mauro’s new book here: The Human Side of Innovation: The Power of People in Love with People. Mauro Porcini. Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo