21 min listen
Ep 276: iRestore Hair Growth System: Kevin Chen - The True Impact of Costco
FromDTC Podcast
ratings:
Length:
29 minutes
Released:
Feb 6, 2023
Format:
Podcast episode
Description
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Hello, and welcome to DTC Podcast. Today we’re tackling a product with a purpose that's a little too close to home.
As a follicly challenged person, I understand that for some with less perfect head shapes than myself, hair loss can be a confidence-shaking experience. That’s why Kevin Chen built iRestore, the hair growth system that’s scaled to over 50 employees, with big plans to launch a full suite of products designed to restore and maintain epidermally derived confidence to both men and women as they set their sights on becoming a billion dollar beauty empire.
https://irestorelaser.com
Kevin doesn’t mess around.
You’ll hear us discuss:
Why investing early in your product can be a massive moat later on, and what it takes to get FDA approval
Why a hundred digital marketing level decisions can be dwarfed by a single phone call (when Costco’s calling) and how the Kirkland conglomerate added a cool 15% of net new iRestore revenue after it.
Why a high-risk, high-reward rebrand has Kevin thinking BIG in beauty…
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Advertise on DTC - https://dtcnews.link/advertise
Work with Pilothouse - https://dtcnews.link/pilothouse
Follow us on Instagram & Twitter - @dtcnewsletter
Watch this interview on YouTube - https://dtcnews.link/video
Hello, and welcome to DTC Podcast. Today we’re tackling a product with a purpose that's a little too close to home.
As a follicly challenged person, I understand that for some with less perfect head shapes than myself, hair loss can be a confidence-shaking experience. That’s why Kevin Chen built iRestore, the hair growth system that’s scaled to over 50 employees, with big plans to launch a full suite of products designed to restore and maintain epidermally derived confidence to both men and women as they set their sights on becoming a billion dollar beauty empire.
https://irestorelaser.com
Kevin doesn’t mess around.
You’ll hear us discuss:
Why investing early in your product can be a massive moat later on, and what it takes to get FDA approval
Why a hundred digital marketing level decisions can be dwarfed by a single phone call (when Costco’s calling) and how the Kirkland conglomerate added a cool 15% of net new iRestore revenue after it.
Why a high-risk, high-reward rebrand has Kevin thinking BIG in beauty…
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Advertise on DTC - https://dtcnews.link/advertise
Work with Pilothouse - https://dtcnews.link/pilothouse
Follow us on Instagram & Twitter - @dtcnewsletter
Watch this interview on YouTube - https://dtcnews.link/video
Released:
Feb 6, 2023
Format:
Podcast episode
Titles in the series (100)
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