34 min listen
Identity graph: the new customer 360
Identity graph: the new customer 360
ratings:
Length:
40 minutes
Released:
Mar 18, 2021
Format:
Podcast episode
Description
What’s the best way to get to know your customers? For most companies the solution is creating a 360 profile using data integration, data warehouse, master data management, and a slew of marketing tools. But there is another option: the Identity Graph.
Join Tim, Juan, and guests Michael Murray and Bret Harper of Wunderman Thompson Data for a look at how and why Identity Graphs are disrupting the company-customer relationship.
In this episode, we’ll discuss what an identity graph is and why you need one, why graph technology is a game changer for understanding customers, and the true identity of St. Patrick and what he might buy if he were alive today.
Join Tim, Juan, and guests Michael Murray and Bret Harper of Wunderman Thompson Data for a look at how and why Identity Graphs are disrupting the company-customer relationship.
In this episode, we’ll discuss what an identity graph is and why you need one, why graph technology is a game changer for understanding customers, and the true identity of St. Patrick and what he might buy if he were alive today.
Released:
Mar 18, 2021
Format:
Podcast episode
Titles in the series (100)
The future of data management: <p><strong>The data landscape is constantly evolving: Data warehouses, big data, data lakes. How did we get here? Where is it all heading? Step up to the bar, and join Juan Sequeda and Tim Gasper as they discuss the future of enterprise data management... by Catalog & Cocktails: The Honest, No-BS Data Podcast