40 min listen
Episode 73: Kristin Zhivago on Why you Can’t Automate Your B2B Relationships
Episode 73: Kristin Zhivago on Why you Can’t Automate Your B2B Relationships
ratings:
Length:
29 minutes
Released:
Sep 18, 2018
Format:
Podcast episode
Description
The world is changing. If you’re a B2B marketer, you know that one of biggest challenges facing marketing professionals today is meeting the buyer where they are. So how do you market the way that they want to be sold to? How do you align your marketing strategy to meet them where they are?
Released:
Sep 18, 2018
Format:
Podcast episode
Titles in the series (100)
Mark Shank on What “Digital Transformation” Really Means Today: Digital transformation isn’t Mark Shank’s favorite term. Yet, he recognizes that it’s widely used, and so he uses the term to speak the language of his clients. He takes the often narrow definition of digital transformation—implementing a new system—and teaches people to work outward from that understanding to identify how everyone involved in transformation is affected. Listen in to hear Mark share tips for staying ahead of the curve in transformation based on his work with KPMG. Find a breakdown of this episode here. by The B2B Revenue Executive Experience