40 min listen
Episode 161: Why Experience is the Key to Unlocking Digital w/ Bob Berry
Episode 161: Why Experience is the Key to Unlocking Digital w/ Bob Berry
ratings:
Length:
24 minutes
Released:
Jul 7, 2020
Format:
Podcast episode
Description
Everyone loves throwing around the word “experience.” Buyer, employee, customer, insert-anything-here experience... Is it a platitude? How do you actually make sure you put experience at the forefront of what you do? Bob Berry, Principal User Experience Researcher at AnswerLab, takes a broad perspective on what experience actually means. For Bob, experience is the whole context of an individual’s life and what they actually care about — and how we interact with this holistic view of the user. In today’s episode, Bob covers: - Why the internet is transforming our lives again - How companies big and small are innovating through this crisis - The biggest mistake to avoid in uncertain times Check out the resource we mentioned during the podcast: https://b2b.itstheusers.com/ This blogpost includes highlights of our podcast interview with Bob Berry, Principal User Experience Researcher at AnswerLab. For the entire interview, you can listen to The B2B Revenue Executive Experience. If you don’t use Apple Podcasts, we suggest this link.
Released:
Jul 7, 2020
Format:
Podcast episode
Titles in the series (100)
Mark Shank on What “Digital Transformation” Really Means Today: Digital transformation isn’t Mark Shank’s favorite term. Yet, he recognizes that it’s widely used, and so he uses the term to speak the language of his clients. He takes the often narrow definition of digital transformation—implementing a new system—and teaches people to work outward from that understanding to identify how everyone involved in transformation is affected. Listen in to hear Mark share tips for staying ahead of the curve in transformation based on his work with KPMG. Find a breakdown of this episode here. by The B2B Revenue Executive Experience