36 min listen
Episode 177: How to Offer Rewards People Actually Want w/ Iqbal Jumabhoy
Episode 177: How to Offer Rewards People Actually Want w/ Iqbal Jumabhoy
ratings:
Length:
34 minutes
Released:
Oct 27, 2020
Format:
Podcast episode
Description
COVID-19 may not be the end of the world… But after, the road warriors will still have reason to celebrate. That’s because travel and hospitality are changing for the better. To find out how, I caught up with Iqbal Jumabhoy, Founder/CEO at BlackBook Technologies, a company creating rewards programs that are actually rewarding. What we talked about: What people really want from hospitality. The problem with rewards programs. Hospitality under COVID-19 and beyond. This post includes highlights of our podcast interview with Iqbal Jumabhoy, Founder/CEO at BlackBook Technologies. For the entire interview, you can listen to The B2B Revenue Executive Experience. If you don’t use Apple Podcasts, we suggest this link.
Released:
Oct 27, 2020
Format:
Podcast episode
Titles in the series (100)
Audelia Boker on Sales Is Rapidly Becoming More Digital (Here’s How to Stay Ahead of the Trend): Lots of companies are trying to map customer journeys across channels, but that may be unnecessary. The customer journey is becoming more and more digital. A few statistics illustrate the point. In the UK, eCommerce sales account for just 14% of total retail sales. In the U.S., it’s only 8%. Looking at these, you wouldn’t expect that digital is taking over, but then the narrative shifts when you look at preferences. It turns out that 40% of U.S. males between the ages of 18-34 say that they would ideally buy everything online. We can all relate to that desire for convenience. We’re also more and more demanding from digital platforms put out by service providers. 39% of us would stop engaging with a website if it takes too long to load. These statistics and more come from our guest today: Audelia Boker, VP of Marketing at Glassbox Digital. Audelia made a case for why understanding the online by The B2B Revenue Executive Experience