41 min listen
Episode 186: Prospecting Response Rates Are Plummeting. Here’s Why. w/ Kristina Jaramillo
Episode 186: Prospecting Response Rates Are Plummeting. Here’s Why. w/ Kristina Jaramillo
ratings:
Length:
30 minutes
Released:
Dec 29, 2020
Format:
Podcast episode
Description
Regardless of what you do, the last year’s been crazy —
COVID, protests, election madness, strange Kubrick obelisks popping up…
But if you’re in sales, you can add another 2020 disaster to the list:
Plummeting prospecting response rates.
To find out why response rates have dropped off faster than murder-hornet news segments and how we can turn it around, I turn to Kristina Jaramillo at Personal ABM - Account-Based Marketers.
In this episode, we discuss:
Why response rates are plummeting
How to create an authentic personal brand
Why intentionality is key to stopping the response rate drop
Check out these resources we mentioned during the podcast:
https://stopthesalesdrop.com/
This post includes highlights of our podcast interview with Kristina Jaramillo at Personal ABM - Account-Based Marketers.
For the entire interview, you can listen to The B2B Revenue Executive Experience.
If you don’t use Apple Podcasts, we suggest this link.
COVID, protests, election madness, strange Kubrick obelisks popping up…
But if you’re in sales, you can add another 2020 disaster to the list:
Plummeting prospecting response rates.
To find out why response rates have dropped off faster than murder-hornet news segments and how we can turn it around, I turn to Kristina Jaramillo at Personal ABM - Account-Based Marketers.
In this episode, we discuss:
Why response rates are plummeting
How to create an authentic personal brand
Why intentionality is key to stopping the response rate drop
Check out these resources we mentioned during the podcast:
https://stopthesalesdrop.com/
This post includes highlights of our podcast interview with Kristina Jaramillo at Personal ABM - Account-Based Marketers.
For the entire interview, you can listen to The B2B Revenue Executive Experience.
If you don’t use Apple Podcasts, we suggest this link.
Released:
Dec 29, 2020
Format:
Podcast episode
Titles in the series (100)
Gabe Larsen on The 5 Key Components of a Cadence: A lot of people are fascinated by genetic structure. This is true whether that’s literal genetic material like the human genome or more metaphorical like the DNA of a sales process. Breaking things down to their lowest level gives us a better idea of both what we’re working with and how to get the most out of it. Seeing how things function is useful for many industries, and sales is no exception. It’s one thing to initiate a process like a sales cadence. It’s quite another to understand why you’re initiating it and how the moving parts of that sales cadence actually operate. The former is pretty hit-or-miss, while the latter gives you control over your process. In this episode, Gabe Larsen, VP of Sales for InsideSales Labs, talks about the research his team has been doing to crack the genetic code of sales cadences. Find a breakdown of this episode here. by The B2B Revenue Executive Experience