28 min listen
Episode 221: The Content Conundrum: Crafting a Lasting Marketing Strategy
Episode 221: The Content Conundrum: Crafting a Lasting Marketing Strategy
ratings:
Length:
27 minutes
Released:
Sep 7, 2021
Format:
Podcast episode
Description
You listen to enough podcasts to know that content is king. You’ve allocated resources and budget to craft some truly killer content. Now you’ve just got to figure out where to spend your killer-content currency… and whether it’s working. You have a content conundrum and it needs solving.
Today’s guest, Erik Newton, VP of Marketing at Milestone, has built a career off solving the content conundrum and he joins the show to share how you can, too.
In this episode, we discuss:
The form and format your content should take
The value of SEO and schemas for your online content
Solving attribution difficulties for your content
And be sure to check out Erik’s book, Hack the Corporate Fast Track .
Now that you know how to solve the content conundrum, are you ready to learn buyer-first principles, or take a deep dive into the role data should play in your organization? Check out the full list of episodes: The B2B Revenue Executive Experience.
Today’s guest, Erik Newton, VP of Marketing at Milestone, has built a career off solving the content conundrum and he joins the show to share how you can, too.
In this episode, we discuss:
The form and format your content should take
The value of SEO and schemas for your online content
Solving attribution difficulties for your content
And be sure to check out Erik’s book, Hack the Corporate Fast Track .
Now that you know how to solve the content conundrum, are you ready to learn buyer-first principles, or take a deep dive into the role data should play in your organization? Check out the full list of episodes: The B2B Revenue Executive Experience.
Released:
Sep 7, 2021
Format:
Podcast episode
Titles in the series (100)
Les Trachtman on Why Founders Often Make Terrible CEOs: Quite commonly, founders make terrible CEOs. They often have a difficult time segregating their personal relationships with their founding teams from the objective reality of the situation. That’s not an attack on founders: it’s hard time starting a company from scratch, and you often have to have a band of loyal followers in the beginning. The problem is that a company, once it scales, usually needs much different talent. In this episode Les Trachtman, CEO of Purview, shares from his experiences taking over the CEO role from six different founders. He also talks about his upcoming book, Don’t F*** It Up (and 31 other things a founder should never say). by The B2B Revenue Executive Experience