28 min listen
Episode 264: Building Your Next-Level B2B Podcast with Harry Morton
Episode 264: Building Your Next-Level B2B Podcast with Harry Morton
ratings:
Length:
32 minutes
Released:
Jan 10, 2023
Format:
Podcast episode
Description
Podcasting is a fast-growing trend that grabs people’s attention.
In 2018, there were 550,000 podcasts. In 2022, the number increased to 2.5 million active shows on Apple Podcasts.
The competition is high and intense, even in B2B.
So an obvious question arises...
How do you launch and grow a successful B2B podcast?
To help us with this topic we have Harry Morton, Founder, and CEO of Lower Street, who works with specialized niche agencies to launch next-level, branding-building podcasts. Harry talks us through the success of Lower Street and the fundamentals that helped him go from $500,000 to $1 million in revenue in just six months.
In 2018, there were 550,000 podcasts. In 2022, the number increased to 2.5 million active shows on Apple Podcasts.
The competition is high and intense, even in B2B.
So an obvious question arises...
How do you launch and grow a successful B2B podcast?
To help us with this topic we have Harry Morton, Founder, and CEO of Lower Street, who works with specialized niche agencies to launch next-level, branding-building podcasts. Harry talks us through the success of Lower Street and the fundamentals that helped him go from $500,000 to $1 million in revenue in just six months.
Released:
Jan 10, 2023
Format:
Podcast episode
Titles in the series (100)
Les Trachtman on Why Founders Often Make Terrible CEOs: Quite commonly, founders make terrible CEOs. They often have a difficult time segregating their personal relationships with their founding teams from the objective reality of the situation. That’s not an attack on founders: it’s hard time starting a company from scratch, and you often have to have a band of loyal followers in the beginning. The problem is that a company, once it scales, usually needs much different talent. In this episode Les Trachtman, CEO of Purview, shares from his experiences taking over the CEO role from six different founders. He also talks about his upcoming book, Don’t F*** It Up (and 31 other things a founder should never say). by The B2B Revenue Executive Experience