Steve Wayne, Founder and CEO of ProspectNow in San Francisco, talks to the Lab Coat Agents Podcast host Jeff Pfitzer. Steve has a background in mechanical engineering and software development but found his way into a real estate career. Learn about how he created technology solutions for lead generation, and his formation of ProspectNow, a data-driven platform that enhances prospecting.    Episode Highlights:    Steve Wayne shares his background  How ProspectNow got started  At what point in his process did the ‘light bulb moment’ occur?  What sparked Steve’s entrepreneurial spirit  How ProspectNow can help real estate agents get more listings  What Steve Wayne says to somebody that is afraid of dialing in to a type  The best agents make the best use of the best tools  The forms of digital marketing ProspectNow is marketing to ProspectNow is invested in the success of the real estate agent    3 Key Points: Technology is only a friend of the agent.  If you buy the properties that ProspectNow tells you to, they are about twice as likely to sell.  To build a machine-learning model properly, you have to know your data and the model will tell you what is most predictive.    Resources Mentioned: LCA Marketing Center: LCAmarketingcenter.com Lab Coat Agents: LabCoatAgents.com Steve Wayne: Linkedin  Twitter ProspectNow: prospectnow.com   Connect with Lab Coat Agents: Lab Coat Agents on Facebook Lab Coat Agents on Twitter Lab Coat Agents on Instagram Lab Coat Agents Facebook Group