Tom reveals the most critical aspect you need to master to build a thriving and profitable contracting business. And it's not about selling, marketing, or finances — although these are essential — but rather, one crucial element that takes precedence over all of these. Tune in now to know what it is!   Conversation Highlights: [00:00] - Intro [00:39] - The key factor for scaling your business [01:35] - The fear of the outsider [02:18] - Becoming a people expert [04:16] - Reducing the fear of the outsider with your clients [06:40] - Fostering community within your organization [10:35] - Closing remarks — becoming a people expert   Resources:    ? Grab your copy of our FREE Contractors Guide to Spotting Cheap Prospects here: https://thecontractorfight.com/cheap    == Join us in BATTLEGROUND == Everything your contracting business needs in one comprehensive program with three main focus areas: Leadership, Communication, and Numbers. For more info, check out: https://TheContractorFight.com/Battleground    == Get your questions answered and connect with other contractors building stronger businesses in The Contractor Fight: https://thecontractorfight.com/facebook    == Grab the Gear == https://gear.thecontractorfight.com/    == Find Us on Social Media == YouTube: https://www.youtube.com/c/TomReber  Instagram: https://thecontractorfight.com/ig    == Rate the Podcast == Help your fellow contractors find the podcast! Please leave a rating/review!  Apple Podcasts   Spotify