Berry Law Firm (@theveteranlawyer) is one of the fastest-growing law firms in the Midwest and hit the Inc. 5000 six years in a row. John Berry (@the_veteran_lawyer) leads his military law team of nearly 30 attorneys across all 50 states to fight for his clients. A veteran himself, he is an unapologetic defender of our constitution and an advocate for veterans. Part of his success is understanding his avatar, aka his ideal client, - and catering to that specific person. We break down how to identify your ideal client and bring them in.

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What’s in This Episode:

Who is John Berry?

Avatars: what they are, how you make it, and why you need it.

How does the Warrior Ethos shape his firm?

Why reviews keep everyone of his 110+ staff accountable.


Past Guests
Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-Cuthbert

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