UNLOCKING YOUR CUSTOMER’S DATA IS LIKE MAGICCollin welcomes Alexa Grabell to the show. She is the Co-founder and CEO of Pocus. Alexa shares her sales story and how her career led her to found Pocus, the first Product-Led Sales platform that turns data into revenue. We all know that sellers need customer data to build their lists and it was difficult to unlock back in the day. Tune in as Alexa discusses how Pocus was made to solve this problem. Learn more in this latest episode of Sales Transformation.Want to book more meetings and close more deals? Start selling the way your buyers want to buy with Humantic AI! TRANSFORMING MOMENTSALEXA: THE PAIN POINT BEHIND POCUS“Data lived all over the place, and sales teams would always say, how do I even get access to what my customers are doing? Who are they? Where are they in the sales journey, how many users from the company are already on the product on the free plan, or whatever that was? And so I ended up hacking together solutions to give sales reps the power of getting access to the data that they needed.”ALEXA: UNLOCKING THE POCUS IDEA“I then left Data Miner to go to Stanford for Business School, where I met my co-founder, and we went really deep into this topic of how you unlock data for revenue teams for sales, customer success, and marketing. And that led to the founding of POCUS as a product lead sales platform on how do you unlock all this great data and make it very usable for a salesperson.”Connect with AlexaAlexa Grabell | Pocus | Pocus.comConnect with Collin LinkedIn | YouTube | Newsletter | Twitter | IG | TikTok