This episode is part two on the topic of how to include “adjust bids by placement” settings into your keyword bids. Our previous episode on placement bid settings for single keyword campaigns served as an excellent primer, but now it’s time to get deep and reveal our strategies for multi-keyword campaigns.
The calculations and formulas presented in this episode are the only sure-fire way to make proper bid calculations that factor in your “adjust bids by placement” settings as well as data spread.
To get the most out of this podcast, download our free placement bid calculator: https://adbadger.com/amazon-ppc-placement-bid-calculator
We’ll see you in the Badger Den
Episode Highlights:

2:20 Intro

4:00 Follow along with our bid calculator

4:52 Reach out to us about our Managed Services

10:00 What makes placement bids tricky?

16:25 Why did we start with single keyword campaigns?

18:50 Analogy of a car - giving you a frame of reference

22:20 What does Amazon give us? What can we do with it?

27:00 Target CPC shouldn’t be your bid!

32:40 A case study on our strategy for multi-keyword campaigns

42:15 Our formula for finding keyword bids for multi-keyword campaigns


Links & Resources

Part 1 in our Series on Incorporating “Adjust Bids by Placement” Settings into Your Keyword Bids


https://anchor.fm/theppcden/episodes/How-to-Incorporate-Adjust-Bids-by-Placement-Settings-into-Your-Keyword-Bids-Part-1-Single-Keyword-Campaigns-ebl1ef

A Round-Table on Adjusting Bids by Placement:


https://anchor.fm/theppcden/episodes/AMZPPC-30-A-Round-Table-Discussion-About-Placement-Settings-e4bfj0

Ep 44: Listener Q&A: Optimizing Placement Settings


https://anchor.fm/theppcden/episodes/AMZPPC-44-Listener-QA-Optimizing-Placement-Settings-e5iupl

All our episodes and show notes are available at https://www.adbadger.com/podcast


Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ
Podcast edited by James Ede: https://www.beheard.org.uk/
If you hire James, let him know we sent you!

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