19 min listen
AMZPPC #87: New Launch Strategy for New Products: Skip the Auto?
AMZPPC #87: New Launch Strategy for New Products: Skip the Auto?
ratings:
Length:
34 minutes
Released:
Jul 22, 2020
Format:
Podcast episode
Description
The tried and true method of launching products with an auto campaign has helped tons of sellers conduct effective keyword research that leads to great optimization down the road.
But what if there was a better way to launch products?
On today’s episode, Mike and Stephen analyze a new strategy for launching products and discuss the pros and cons of using auto campaigns for unindexed products.
We’ll see you in the Badger Den!
Episode Highlights:
1:10 Intro
7:30 Launching a new product with an auto campaign
9:15 A caveat to the RPSB method
13:20 How does Amazon determine where new products fit?
15:40 How titles affect new product indexation
17:45 Testing the new method for launching a new product
23:50 Limiting your exposure to a bad auto campaign
30:20 Closing thoughts
Links & Resources
Shoutout to Destaney from BetterAMS. Her post here (Follow her she's awesome!)
All our episodes and show notes are available at https://www.adbadger.com/podcast
Get on the waitlist for version 2 of our software, launching September 2020: https://www.adbadger.com/launch
Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ
Podcast edited by Pedro Moreno
---
Send in a voice message: https://anchor.fm/theppcden/message
But what if there was a better way to launch products?
On today’s episode, Mike and Stephen analyze a new strategy for launching products and discuss the pros and cons of using auto campaigns for unindexed products.
We’ll see you in the Badger Den!
Episode Highlights:
1:10 Intro
7:30 Launching a new product with an auto campaign
9:15 A caveat to the RPSB method
13:20 How does Amazon determine where new products fit?
15:40 How titles affect new product indexation
17:45 Testing the new method for launching a new product
23:50 Limiting your exposure to a bad auto campaign
30:20 Closing thoughts
Links & Resources
Shoutout to Destaney from BetterAMS. Her post here (Follow her she's awesome!)
All our episodes and show notes are available at https://www.adbadger.com/podcast
Get on the waitlist for version 2 of our software, launching September 2020: https://www.adbadger.com/launch
Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ
Podcast edited by Pedro Moreno
---
Send in a voice message: https://anchor.fm/theppcden/message
Released:
Jul 22, 2020
Format:
Podcast episode
Titles in the series (100)
AMZPPC 1: Why We're Living In The Golden Age of Amazon PPC by The PPC Den: Amazon PPC Advertising Mastery