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AMZPPC #87: New Launch Strategy for New Products: Skip the Auto?

AMZPPC #87: New Launch Strategy for New Products: Skip the Auto?

FromThe PPC Den: Amazon PPC Advertising Mastery


AMZPPC #87: New Launch Strategy for New Products: Skip the Auto?

FromThe PPC Den: Amazon PPC Advertising Mastery

ratings:
Length:
34 minutes
Released:
Jul 22, 2020
Format:
Podcast episode

Description

The tried and true method of launching products with an auto campaign has helped tons of sellers conduct effective keyword research that leads to great optimization down the road.
But what if there was a better way to launch products?
On today’s episode, Mike and Stephen analyze a new strategy for launching products and discuss the pros and cons of using auto campaigns for unindexed products.
We’ll see you in the Badger Den!
Episode Highlights:

1:10 Intro

7:30 Launching a new product with an auto campaign

9:15 A caveat to the RPSB method

13:20 How does Amazon determine where new products fit?

15:40 How titles affect new product indexation

17:45 Testing the new method for launching a new product

23:50 Limiting your exposure to a bad auto campaign

30:20 Closing thoughts


Links & Resources

Shoutout to Destaney from BetterAMS. Her post here (Follow her she's awesome!) 
All our episodes and show notes are available at https://www.adbadger.com/podcast
Get on the waitlist for version 2 of our software, launching September 2020: https://www.adbadger.com/launch


Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ
Podcast edited by Pedro Moreno

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Send in a voice message: https://anchor.fm/theppcden/message
Released:
Jul 22, 2020
Format:
Podcast episode

Titles in the series (100)

The world's first Amazon advertising podcast-- hosted by Ad Badger. Here we discuss the ins and outs of Amazon PPC, including tips and tricks to help optimize your ad campaigns. Whether you're a die-hard PPC fanatic or an Amazon seller looking for an edge, this podcast is for you!