The process of tweaking and changing your Amazon PPC campaigns is generally called “optimization”, but that only tells half the story. To truly have control over your campaigns, you need to balance Amazon PPC optimization with Amazon PPC expansion. Elizabeth Greene from Junglr joins us as we define expansion and optimization, typical activities in each, and how to balance them for optimal results.  We’ll see you in The Badger Den!

Highlights:  
1:05 Intro 
3:18 The Ebb and Flow of Amazon PPC 
6:51 Amazon PPC Expansion vs. Optimization 
9:15 Expansion Activities 
25:12 Optimization Activities 
33:20 Synergy & Closing Thoughts

Links & Resources
All our episodes and show notes are available at https://www.adbadger.com/podcast​
Ad Badger Version 2: https://www.adbadger.com/pricing/​
Junglr: https://www.junglr.com/​
Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ
Host and Executive Producer: Michael Erickson Facchin
Senior Producer: Nancy Lili Gonzalez
Video and Audio Editor: Pedro Moreno (pedrojmr13@gmail.com)
Graphic Designer: Emma Walker
Content Writer: Vincent Gulliver

---

Send in a voice message: https://anchor.fm/theppcden/message