19 min listen
5 Common Amazon PPC Mistakes & How to Prevent Them
5 Common Amazon PPC Mistakes & How to Prevent Them
ratings:
Length:
32 minutes
Released:
Nov 4, 2022
Format:
Podcast episode
Description
Everybody loves a rapid-fire episode, so we teamed up with Jeff Lieber and Austin Hoggatt of Turnkey Product Management to go through five common issues in Amazon PPC campaigns, including how to fix multiple match-types in a single campaign, what to do when branded terms are mixed with unbranded, how to remarket views in Sponsored Display and DSP, and more. If you enjoy getting lots of bang per episode, you’ll love this one.
We’ll see you in The PPC Den!
? Highlights
0:00 About Turnkey Product Management
4:12 Rapid fire Amazon PPC solutions
5:37 What is a common problem we see when auditing campaigns?
10:26 What do I do when branded terms mixed with non branded targets?
15:20 How do I retarget views marketing?
20:25 How do I do cross promotion in Amazon Advertising?
24:08 Who should focus on demographic targeting?
29:24 Pro tip: Keep everything separate.
If you like what you hear, leave us a video review! We might share it on the show.
? Resources & Links
Jeff Lieber and Austin Hoggatt of Turnkey Product Management
Turnkey on Amazon Product Optimization
Austin Hoggatt’s Ad Badger Testimonial
Moneyball & 3 Filters to Use Weekly in Amazon
The Complete Amazon Campaign Types Reference Guide
A Case for Segmenting Branded Keywords in Amazon PPC
Amazon Sponsored Display Ads: The Definitive Guide
How Do I Get Started with Amazon DSP?
?
Subscribe to our newsletter
Look through all our show notes
Book a call to discuss Amazon PPC strategy
-
Host and Executive Producer: Michael Erickson Facchin
Guest Co-Hosts: Jeff Lieber and Austin Hoggatt
Senior Producer: Nancy Lili Gonzalez
Video and Audio Editor: Pedro Moreno
Graphic Designer: Karolina Facchin
---
Send in a voice message: https://anchor.fm/theppcden/message
We’ll see you in The PPC Den!
? Highlights
0:00 About Turnkey Product Management
4:12 Rapid fire Amazon PPC solutions
5:37 What is a common problem we see when auditing campaigns?
10:26 What do I do when branded terms mixed with non branded targets?
15:20 How do I retarget views marketing?
20:25 How do I do cross promotion in Amazon Advertising?
24:08 Who should focus on demographic targeting?
29:24 Pro tip: Keep everything separate.
If you like what you hear, leave us a video review! We might share it on the show.
? Resources & Links
Jeff Lieber and Austin Hoggatt of Turnkey Product Management
Turnkey on Amazon Product Optimization
Austin Hoggatt’s Ad Badger Testimonial
Moneyball & 3 Filters to Use Weekly in Amazon
The Complete Amazon Campaign Types Reference Guide
A Case for Segmenting Branded Keywords in Amazon PPC
Amazon Sponsored Display Ads: The Definitive Guide
How Do I Get Started with Amazon DSP?
?
Subscribe to our newsletter
Look through all our show notes
Book a call to discuss Amazon PPC strategy
-
Host and Executive Producer: Michael Erickson Facchin
Guest Co-Hosts: Jeff Lieber and Austin Hoggatt
Senior Producer: Nancy Lili Gonzalez
Video and Audio Editor: Pedro Moreno
Graphic Designer: Karolina Facchin
---
Send in a voice message: https://anchor.fm/theppcden/message
Released:
Nov 4, 2022
Format:
Podcast episode
Titles in the series (100)
AMZPPC 1: Why We're Living In The Golden Age of Amazon PPC by The PPC Den: Amazon PPC Advertising Mastery