Nobody wants to set their business up for failure. Although a few startups can successfully raise their outside capital, most end up bootstrapping to survive. In this episode, James Benham, author of Be Your Own VC, describes how bootstrapping principles led his tech company to a multimillion-dollar exit. He also shares some insights on the indicators that business owners should look out for to make changes in their businesses. There are so many takeaways from this conversation. Find the end of your rainbow and tune in with James Benham.