In this week’s episode of the Exposure Ninja Digital Marketing Podcast, Tim is joined by one of our awesome Dev Project Managers, Holly Cuthbert. Holly is responsible for managing website project builds for our clients, working in tandem with our Web Development and Design teams to ensure every website we build is beautifully managed and delivered on time! Holly came to Exposure Ninja from a fashion and branding background, which means she has some interesting insider knowledge of how businesses within very competitive markets, such as the fashion industry, can stand out and convince people to drop £300 on a plain t-shirt with a tiny designer brand logo on it! What can you expect to learn from this podcast episode? In this episode, Tim and Holly dive into the fashion industry’s branding approach and how this can be adapted to other highly competitive markets. Here are some of the things we cover in this episode: Your business’s personality is super important - don’t be afraid to have one! Identifying your target audience: How can you start doing this? What does this allow you do to? Your Business Vision & Mission Statement: Why they’re important and something you should be referring to CONSTANTLY Brand Voice: How to ensure that you choose a voice which resonates with your ideal customer Brand Story: You might not think the little things are interesting, but your customers will Logo and Colour Scheme: How important are these REALLY? Clarity and Consistency: How can businesses make sure that they always look and sound the same across everything that they do? Price: How does price impact your brand? For show notes, head to https://exposureninja.com/episode123  While you’re there, don’t forget to get a free review of your website and digital marketing efforts. Each review comes complete with a tailored plan to increase your leads and sales online!