29 min listen
Reimagining content marketing
ratings:
Length:
38 minutes
Released:
Dec 5, 2022
Format:
Podcast episode
Description
Mark Schaefer and Jay Acunzo re-think content marketing from the ground up, contending that that the personal brand and their trusted audiences may drive strategy more than "helpful content." Instead of a content department, Mark and Jay think through what a "content culture" would look like that nurtures in-house creators, establishes a space for outside industry thought leaders, and assigns full-time creative duties at an executive level. This is a model that is already happening at media companies. Why not transfer these best practices to the corporate and agency world? Mark Schaefer is a strategy consultant, college educator, keynote speaker and the author of 10 books including "KNOWN" and "Marketing Rebellion." His annual marketing retreat is The Uprising. Jay Acunzo is an author, speaker, and host of the podcast Unthinkable -- the show about marketers who trusted their intuition, not the best practices, and all the unconventional, refreshing things they did to build their brands and leave their legacies. Learn more and find a Starter Pack of episodes at https://jayacunzo.com/unthinkable-podcast
Released:
Dec 5, 2022
Format:
Podcast episode
Titles in the series (100)
What does it take to start a blog today?: The blogging life used to be so easy. Just five years ago, a blog was still a novelty and if you started one, you would probably occupy a niche in your industry. But since then, the world has conspired to make blogging very difficult ... "Content... by The Marketing Companion