In five days, one million people signed up for ChatGPT, a sophisticated artificual intelligence program now broadly available in a user-friendly interface. At a minimum this upends our approach to content, social media, research, and strategy. For many, it will be the end of their careers as they've known it.  To help us figure out what's next, I turned to a revered tech analyst, Shelly Palmer. In this special episode, Shelly explains why he things ChatGPT "changes everything," the opportunities and limitations, and his career strategy. Mark Schaefer is a strategy consultant, college educator, keynote speaker and the author of 10 books including "KNOWN" and "Marketing Rebellion." His annual marketing retreat is The Uprising.  Shelly Palmer is an author, speaker, educator, and tech analyst.