Discover the key to growing your business on the Customer Acquisition Show! Host Tom Meredith and the Tier 11 team share their insights and strategies for turning strangers into repeat customers. Learn about the importance of a customer-focused approach, using data and feedback to drive strategy, shifting your mindset, and creating top-of-funnel educational content. Plus, hear their creative techniques for getting people to take action and building trust with customers. Join us for all the insider tips to grow your business!IN THIS EPISODE, YOU'LL LEARN:00:00:00 Get Insights into the Latest Creative Strategies on the Creative Team00:05:03 Discovering the Thrills of Creative Design: A Unique Way of Thinking00:07:43 Uncovering the Secrets of Successful Creative Strategies in Marketing00:10:11 Unpacking the Psychology Behind Creative Advertising and Marketing00:12:37 Staying Ahead of the Game: Navigating Constant Change in the Digital Age00:14:45 Taking a Break: Eye Fatigue Relief with a Glimpse of the Outdoors00:20:28 Revitalizing Your Ads: How Often and How Long Should You Refresh Them?00:23:06 The Benefits of Keeping Your Creative Fresh and Relevant00:26:30 B2C vs. B2B: Emotional vs. Functional Marketing Approaches00:27:48 Understanding Your Customers' Needs in B2B and B2C Markets00:32:02 Optimizing Performance with Aligned Media Buying and Creative Teams00:35:44 Maximizing Results with Collaboration and Proactivity in Performance Marketing00:38:25 Crafting Strategy for Different Levels of User Generated Content00:44:15 Experimenting with Hooks for Video Content: Problem, Solution, and Call to Action00:49:34 Gaining a Comprehensive Understanding of Company Operations for Effective Strategy Development00:51:53 The Peace of Mind of Having a Plan: A Creative's Viewpoint00:56:20 Balancing Work and Home Life for a Better Life/Work ExperienceLinks and Resources:Tiereleven.comGet your queries answered here: hi@tiereleven.comThanks so much for joining us this week. Want to subscribe to The Customer Acquisition Show? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!