The transition from blogging to owning a shop, how community drives brand awareness, and the importance of building an audience with Rosie Alyea. ----- Welcome to episode 396 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Rosie Alyea from Sweetapolita about serving your audience and transitioning from blogger to shop owner. The Business of Sprinkles This episode with Rosie is full of inspiration, and we’re so excited to be talking to her this week about the way she transitioned from blogging to running a multi-million dollar product-based business! A common theme in this episode is the importance of serving your audience, and you’ll learn how Rosie did that as a blogger and now as a sprinkle business owner. It’s a super entertaining interview, and we hope the conversation opens you up to other ideas and ways that you can be supporting your audience where they need it most! In this episode, you’ll learn: How Rosie got into baking How she realized she wanted to start her own company What her transition from blog to shop was like How community content drives brand awareness Why building an audience is so important What she was looking for by going on Dragons’ Den How to work with the Sweetapolita team Resources: Cake Beauty Elisa Strauss’ The Confetti Cakes Cookbook Sweetapolita The Sweetapolita Book Rosie on Dragons’ Den Connect with Sweetapolita on Instagram, Twitter, and Facebook ----- This episode is sponsored by Duett. Jump on a free discovery call to see how the Duett team can help you with your email marketing needs at duett.co/call. If you have any comments, questions, or suggestions for interviews, email us at podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.