Here at the Influential Brand Podcast, we believe that a personal brand is a formalization of what you want to be known for and who you want to be known by. It is not your visual identity. In this episode, we unpack why people incorrectly confuse their visual identities with their personal brands and get hung up on fonts and colors. We reflect on a past episode with Nadine Hanafi from Digital Brand Kit and break down some of the key tips we learned from her about how to create your visual identity and where to place your focus in the process. Tune in for key tips to consider when creating your visual identity while keeping your eye on the bigger picture of building your personal brand.