Every year the PRCA Digital PR report throws up some unexpected findings from the world of digital communications, and this year is no different. Among the headlines are that although PR teams are controlling more social and digital media activity, they're less confident in measuring it!

In this episode of the Digital Download podcast I talk to Danny Whatmough, Chair of the PRCA Digital Group and MD for Integrated Media at Weber Shandwick, about some of the findings and what the implications are for the public relations industry in 2019. We also talk about his new book, Digital PR, which is one of the PRCA Practice Guides.

Here's what is discussed in this episode:

The headline results of the PRCA Digital PR & Communications Report 2018
Whether in-house teams are now controlling more day-to-day social media activity
Why PR people are losing confidence in measuring digital activity
Whether measurement still exists as an afterthought
Why digital crisis management is moving in-house
Whether companies now have a more balanced view of social media negativity
Whether social media customer service still exists as part of the comms role
How different elements of digital media are splitting into different specialist groups
Why budgets for influencer marketing are in decline
Why proper relationships with influencers are finally coming to the fore
What the book 'Digital PR' is about & who it is aimed at

 


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Useful Links from Today's Show

PRCA Digital PR & Communications Report 2018
Digital PR book on Amazon

 
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