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How Deep Learning Connects Marketers to Customers

How Deep Learning Connects Marketers to Customers

FromMarketing Trends


How Deep Learning Connects Marketers to Customers

FromMarketing Trends

ratings:
Length:
41 minutes
Released:
Feb 22, 2023
Format:
Podcast episode

Description

Machine learning evolves from patterns. Deep learning evolves from people. In this episode, Jana Jakovljevic of Cognitiv shares her thoughts on how her company’s technology learns from context and generalization to bring intelligence to advertising, through AI that affects human lives. Listen in to hear Jana’s journey, from her early experiences with AI systems, to helping take a company from idea to IPO. Tune in to learn:Jana’s perspective on ChatGPT (3:45)The gaps that Cognitiv is solving for (8:15)The type of marketing team required for optimizing AI and Deep Learning (22:50)How does the tech affect Cognitiv’s growth (28:30)Mentions:Jana Jakovljevic featured on AdWeekRubicon Project / Magnite Inc.Jeremy Fain CEO of Cognitiv
Released:
Feb 22, 2023
Format:
Podcast episode

Titles in the series (100)

Marketing Trends is your #1 podcast for news that matters about marketing and marketing technology. Twice a week you’ll get interviews with trailblazing marketers, including CMOs, CEOs, VPs, and industry leaders. You’ll hear war stories from marketers who helped build the Fortune 500. Our guests share how they lead high-performance marketing teams, with best practices and lessons that you won’t learn anywhere else.