Roundtable: Manufacturers Lead the Way

FromUnpacking the Digital Shelf

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Roundtable: Manufacturers Lead the Way

FromUnpacking the Digital Shelf

ratings:

Length:

26 minutes

Released:

Mar 30, 2020

Format:

Podcast episode

Description

It's been a week of watching manufacturers get agile to respond to these times. What of these innovations will last? Peter and Rob share the inspirations and implications of these responses.

Released:

Mar 30, 2020

Format:

Podcast episode

Titles in the series (100)

Let’s talk through the future of brand manufacturing in the digital age. Welcome to Unpacking the Digital Shelf. For more commerce content for brands, visit us at www.digitalshelfinstitute.org

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Roundtable: The Halloween Episode - What's Scary In Manufacturing: On our weekly roundtable of what's happening in manufacturing, we're talking Halloween - or at least what's scary in manufacturing these days. Turns out it's trade wars and industry-killing millennials. Featuring host Peter Crosby, Rob Gonzalez, and Molly Schonthal. by Unpacking the Digital Shelf
27 min listen
Roundtable: Nike Divorces Amazon & Forrester Reads Its 2020 B2B Crystal Ball: Our weekly roundtable explores the most important news and trends in manufacturing, and we take on Nike calling it quits with Amazon and what it means for everyone else. Also, Forrester analysts Joe Cicman and Allen Bonde have issues their 2020 Predictions for B2B Commerce, and the panel weighs in. Featuring Peter Crosby, Rob Gonzalez, and Justin King. by Unpacking the Digital Shelf
32 min listen
Marketing Silos Must Fall: Interview with Sonesh Shah, Vice President Marketing and Digital at Bosch Power Tools: To win on the digital shelf, brand and digital marketing can no longer be telling different stories. Or chasing different outcomes. In an interview with Peter Crosby and Rob Gonzalez of the Digital Shelf Institute, Sonesh Shah, Vice President Marketing and Digital at Bosch Power Tools explains how he merged these functions for better customer experiences and better results. by Unpacking the Digital Shelf
40 min listen
Roundtable: Can IDs and Blockchain Stop Counterfeiting?: Our weekly roundtable explores the most important news and trends in manufacturing, and we investigate counterfeiting and winter sports entering the B2B ecommerce world in our latest episode. Learn more about Ralph Lauren’s plans to authenticate merchandise with IDs, find out why the blockchain dress exists, and learn how one company will let you trace your sweater back to the exact sheep it came from. Featuring Rob Gonzalez, Molly Schonthal, and Justin King. by Unpacking the Digital Shelf
32 min listen
Roundtable: How CPG Will Thrive In the Roaring 20s: This week, Peter talks with John Carroll, former VP/GM at Coca Cola, who shares his view on what CPGs must do to win in this new decade. by Unpacking the Digital Shelf
37 min listen
Driving Digital Shelf Excellence Worldwide: Interview with JJ Schmidt, Global Product Manager at Mars: The ongoing journey to digital shelf excellence at global CPG brand Mars holds lessons for every business leader. In an interview with Peter Crosby and Molly Schonthal, JJ Schmidt, Global Product Manager at Mars details the organizational and technology transformation required to get agile and achieve results. by Unpacking the Digital Shelf
39 min listen
Roundtable: Tectonic Shifts or Snap Back?: There are some dramatic shifts happening right now in commerce. Are they likely permanent, or will they snap back? Peter and Rob highlight the major shifts and how digital pros can respond. by Unpacking the Digital Shelf
29 min listen
Roundtable: Will Casper Ghost Us?: This week, This week, Peter and Rob do a deep dive on Casper's IPO filing and what it means for DTC. Plus, mockery of US states via their 2019 top Walmart purchases. by Unpacking the Digital Shelf
23 min listen
Test and Scale Social Commerce, Interview with Luke Garro, EVP and Content Director at GYK Antler: New commerce opportunities in social are popping up all the time. How do you test and scale these direct methods in an agile way? Peter Crosby and Rob Gonzalez spoke with Luke Garro, EVP and Content Director at marketing agency GYK Antler, about the best practices for brands to drive connection and commerce through social. by Unpacking the Digital Shelf
37 min listen
Deciding to Win in CPG: Interview with Sam Gagliardi, SVP of Ecommerce at IRI: Digitally native CPGs are scrappy and focused. Big CPGs have scale and presence. To win, you have to be both. In an interview with Peter Crosby and Rob Gonzalez of the Digital Shelf Institute, Sam Gagliardi, SVP of Ecommerce at IRI lays out the decision path to CPG success. by Unpacking the Digital Shelf
38 min listen
Interview: You Have Everything you Need to do Personalization at Scale, with Michelle Bacharach, co-founder and CEO of FINDMINE: The holy grail of personalization always seems out of reach. Turns out, it might be closer than you think. Michelle Bacharach, co-founder and CEO of FINDMINE, shares with Peter Crosby and Rob Gonzalez how brands can achieve personalization at scale through the product expertise you already have. by Unpacking the Digital Shelf
40 min listen
Technology that Drives Outcomes: Interview with Suzanne Abate from The Development Factory: A true digital transformation partnership between business and IT must focus on products, not projects. Outcomes, not outputs. In an interview with Peter Crosby and Molly Schnotha Suzanne Abate, owner of the Development Factory, describes how technology products can contribute to higher levels of connectedness, productivity, and profitability. by Unpacking the Digital Shelf
34 min listen
Roundtable: Moncler Innovates, Coke Re-CMOs, Xeroxing Parts: In the ultimate episode of this decade, we discuss how Moncler and other brands drive innovation, the Coca Cola CMO returns and whether we will be Xeroxing parts in 2020. by Unpacking the Digital Shelf
30 min listen
Roundtable: Drunk Shopping, VC DTC, Andy Is Dunn with Walmart: Tis' the season for drunk shopping and executive exits! Peter Crosby and Rob Gonzalez drunk shopping economy, VC-fueled DTC brands, and Andy Dunn exiting Walmart. by Unpacking the Digital Shelf
28 min listen
Interview: Retailer Ad Platforms: Why, How, and Where to Invest with Russ Dieringer from Cleveland Research: Seems like every major retailer is building an ad platform. Where should you invest? Is it trade or media spend, or both? How do you organize your teams to test and optimize in each channel? Russ Dieringer, Executive Director of the Ecommerce Council at Cleveland Research, shares new research on how to evaluate and execute a strategy in the world of rapidly evolving retailer ad platforms. by Unpacking the Digital Shelf
35 min listen
Introducing: Unpacking the Digital Shelf: Unpacking the Digital shelf is the only podcast created for manufacturers strategizing to win in the digital age. In this episode, we introduce you to a sample of the conversations you can expect in the episodes to come. Listen in! by Unpacking the Digital Shelf
5 min listen
Interview: Reading the Amazon Tea Leaves, with Eamon Kelly, Senior Research Analyst in Consumer and Ecommerce for Edgewater Research: When Amazon shifts direction, manufacturers’ strategies can be upended or opportunities created. Eamon Kelly Senior Research Analyst in Consumer and Ecommerce for Edgewater Research shares with Rob and Peter his view of what is driving Amazon’s strategy in 2020 and what that means for you and your business. by Unpacking the Digital Shelf
41 min listen
Roundtable: Fake Reviews and Lord & Taylor Gets Bagged: Yes, somewhere there's a millennial in Brooklyn writing fake reviews by the truckload. Peter Crosby and Rob Gonzalez talk the dark underbelly of the reviews world plus Lord & Taylor getting snapped up by Le Tote. by Unpacking the Digital Shelf
22 min listen
Those Darn B2B Millennial Buyers and Their Questions: Interview with Steve Max, Director of Global Digital Commerce Strategy at TE Connectivity: Steve Max, Director of Global Digital Commerce Strategy at TE Connectivity, talks about how manufacturers must adapt to the new digital B2B buyer’s journey by Unpacking the Digital Shelf
27 min listen
First-Mover B2B Advantage: Interview With Brian Beck, Author of ‘B2B Billion Dollar Ecommerce’: For B2B manufacturers, there is still a huge first-mover advantage available in ecommerce channels. Brian Beck, the author of B2B Billion Dollar Commerce, joins the podcast to outline the strategies to show up and stand out on the digital shelf. by Unpacking the Digital Shelf
35 min listen
Roundtable: Stores Close, But New Revenue and Margin Opportunities Ahead: This week, Peter and Rob dig into the 2019 store closing stats, and talk about some potential sources of new revenue and margin in 2020. by Unpacking the Digital Shelf
30 min listen
How to Be #1: Interview with Mike Moumoutjis, General Manager, Goodbaby International: Winning in digital means picking your battles, building a test and learn strategy, and then scaling. Peter Crosby and Molly Schonthal spoke with Mike Moumoutjis, General Manager at Goodbaby International, to get real about what it takes to get closer to the consumer and become their first choice. by Unpacking the Digital Shelf
36 min listen
Roundtable: Keep Calm and Digitally Carry On: There is a necessity and an opportunity to lean into digital experiences in these times. Peter and Molly talk it through. by Unpacking the Digital Shelf
22 min listen
Roundtable: 2020 B2B Dos, Don'ts, and Duds: In the first episode of this decade, Peter and Justin King tackle a list of dos and don'ts for B2Bs in 2020. by Unpacking the Digital Shelf
33 min listen
Roundtable: The B2B Geekout Episode: This week, Peter and Justin King talk digital supply chains, new methods for managing payment terms, and...Legos? by Unpacking the Digital Shelf
24 min listen
Roundtable: Giving Thanks at the DSI: From robots to the evolution of ERP, we drop some gratitude for what we think are some of the coolest, best, most significant events in digital commerce in the past year. Featuring host Peter Crosby, as well as all three of the founding members of the Institute: Rob Gonzalez, Molly Schonthal, and Justin King. by Unpacking the Digital Shelf
23 min listen
Roundtable: The Walmart Triple Play: Walmart had a very busy week of news, what with changes in merchandising teams, Walmart adds a +, and fulfillment news. Peter and Rob have it all for you. by Unpacking the Digital Shelf
20 min listen
Interview: Can you be both big and fast? with Angela Mangiapane, President, Mars Global Services at Mars: Over the last few years, Mars reached a decision point. They knew they needed to build new capabilities to continue to grow. What followed changed the way Mars ran their business. Peter Crosby and Molly Schonthal spoke with Angela Mangiapane, President, Mars Global Services at Mars., about the principles that have guided their transformation to be both fast and big. by Unpacking the Digital Shelf
40 min listen
Roundtable: B2C Geekout: L'oreal Gets Perso-nal: This week, Peter and B2C maven Molly Schonthal talk about L'Oreal's CES announcement, discovery in grocery, and China digital consumer journeys. by Unpacking the Digital Shelf
37 min listen
Roundtable: DTC Brands Find Out That Retail Is Hard, Meanwhile Kroger Has Big Week: It was a tough week for direct to consumer brands as grooming company Harry's had a major investment challenged by the FTC, and online consumer goods store Brandless shut down. Meanwhile, major retailer Kroger received a $550 million investment from Berkshire Hathaway. Peter and Rob break down what all of this means. by Unpacking the Digital Shelf
25 min listen

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Your Packaging has 3 Seconds to Sell, with Michael Keplinger, Founding Partner at Smashbrand: On today’s episode, we return to the place where commerce started - a consumer, walking through a store, scanning the packaging, looking for what they need - or didn’t know they needed. In the digital world there is more space to tell your story, but in-store, you’ve got three seconds. Michael Keplinger, Founding Partner at Smashbrand, joined the podcast to articulate the modern testing strategy to ensure that the packaging creative you craft is truly what will make the sale - and how those lessons can be applied across all your channels. by Unpacking the Digital Shelf
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Roundtable: Manufacturers Lead the Way

Roundtable: Manufacturers Lead the Way

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