Roundtable: Hooray for Creative Disruption!

FromUnpacking the Digital Shelf

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Roundtable: Hooray for Creative Disruption!

FromUnpacking the Digital Shelf

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Length:

27 minutes

Released:

Jun 29, 2020

Format:

Podcast episode

Description

It's definitely time to find the silver lining in the economic dark clouds. Rob and Peter put the week's news in perspective for the hopeful signs of the new digital age.

Released:

Jun 29, 2020

Format:

Podcast episode

Titles in the series (100)

Let’s talk through the future of brand manufacturing in the digital age. Welcome to Unpacking the Digital Shelf. For more commerce content for brands, visit us at www.digitalshelfinstitute.org

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Introducing: Unpacking the Digital Shelf: Unpacking the Digital shelf is the only podcast created for manufacturers strategizing to win in the digital age. In this episode, we introduce you to a sample of the conversations you can expect in the episodes to come. Listen in! by Unpacking the Digital Shelf
5 min listen
Roundtable: Can IDs and Blockchain Stop Counterfeiting?: Our weekly roundtable explores the most important news and trends in manufacturing, and we investigate counterfeiting and winter sports entering the B2B ecommerce world in our latest episode. Learn more about Ralph Lauren’s plans to authenticate merchandise with IDs, find out why the blockchain dress exists, and learn how one company will let you trace your sweater back to the exact sheep it came from. Featuring Rob Gonzalez, Molly Schonthal, and Justin King. by Unpacking the Digital Shelf
32 min listen
Interview: Reading the Amazon Tea Leaves, with Eamon Kelly, Senior Research Analyst in Consumer and Ecommerce for Edgewater Research: When Amazon shifts direction, manufacturers’ strategies can be upended or opportunities created. Eamon Kelly Senior Research Analyst in Consumer and Ecommerce for Edgewater Research shares with Rob and Peter his view of what is driving Amazon’s strategy in 2020 and what that means for you and your business. by Unpacking the Digital Shelf
41 min listen
Roundtable: Stores Close, But New Revenue and Margin Opportunities Ahead: This week, Peter and Rob dig into the 2019 store closing stats, and talk about some potential sources of new revenue and margin in 2020. by Unpacking the Digital Shelf
30 min listen
Deciding to Win in CPG: Interview with Sam Gagliardi, SVP of Ecommerce at IRI: Digitally native CPGs are scrappy and focused. Big CPGs have scale and presence. To win, you have to be both. In an interview with Peter Crosby and Rob Gonzalez of the Digital Shelf Institute, Sam Gagliardi, SVP of Ecommerce at IRI lays out the decision path to CPG success. by Unpacking the Digital Shelf
38 min listen
Roundtable: DTC Brands Find Out That Retail Is Hard, Meanwhile Kroger Has Big Week: It was a tough week for direct to consumer brands as grooming company Harry's had a major investment challenged by the FTC, and online consumer goods store Brandless shut down. Meanwhile, major retailer Kroger received a $550 million investment from Berkshire Hathaway. Peter and Rob break down what all of this means. by Unpacking the Digital Shelf
25 min listen
Roundtable: Fake Reviews and Lord & Taylor Gets Bagged: Yes, somewhere there's a millennial in Brooklyn writing fake reviews by the truckload. Peter Crosby and Rob Gonzalez talk the dark underbelly of the reviews world plus Lord & Taylor getting snapped up by Le Tote. by Unpacking the Digital Shelf
22 min listen
Roundtable: Will Casper Ghost Us?: This week, This week, Peter and Rob do a deep dive on Casper's IPO filing and what it means for DTC. Plus, mockery of US states via their 2019 top Walmart purchases. by Unpacking the Digital Shelf
23 min listen
Roundtable: The Halloween Episode - What's Scary In Manufacturing: On our weekly roundtable of what's happening in manufacturing, we're talking Halloween - or at least what's scary in manufacturing these days. Turns out it's trade wars and industry-killing millennials. Featuring host Peter Crosby, Rob Gonzalez, and Molly Schonthal. by Unpacking the Digital Shelf
27 min listen
Marketing Silos Must Fall: Interview with Sonesh Shah, Vice President Marketing and Digital at Bosch Power Tools: To win on the digital shelf, brand and digital marketing can no longer be telling different stories. Or chasing different outcomes. In an interview with Peter Crosby and Rob Gonzalez of the Digital Shelf Institute, Sonesh Shah, Vice President Marketing and Digital at Bosch Power Tools explains how he merged these functions for better customer experiences and better results. by Unpacking the Digital Shelf
40 min listen
Technology that Drives Outcomes: Interview with Suzanne Abate from The Development Factory: A true digital transformation partnership between business and IT must focus on products, not projects. Outcomes, not outputs. In an interview with Peter Crosby and Molly Schnotha Suzanne Abate, owner of the Development Factory, describes how technology products can contribute to higher levels of connectedness, productivity, and profitability. by Unpacking the Digital Shelf
34 min listen
Those Darn B2B Millennial Buyers and Their Questions: Interview with Steve Max, Director of Global Digital Commerce Strategy at TE Connectivity: Steve Max, Director of Global Digital Commerce Strategy at TE Connectivity, talks about how manufacturers must adapt to the new digital B2B buyer’s journey by Unpacking the Digital Shelf
27 min listen
Roundtable: Amazon's Supply Chain Patent - Conspiracy or Virtue?: When Amazon files a patent to capture every product's supply chain, conspiracy theories about and regulatory regimes rear their heads. Rob and Peter discuss. by Unpacking the Digital Shelf
18 min listen
Test and Scale Social Commerce, Interview with Luke Garro, EVP and Content Director at GYK Antler: New commerce opportunities in social are popping up all the time. How do you test and scale these direct methods in an agile way? Peter Crosby and Rob Gonzalez spoke with Luke Garro, EVP and Content Director at marketing agency GYK Antler, about the best practices for brands to drive connection and commerce through social. by Unpacking the Digital Shelf
37 min listen
Roundtable: 2020 B2B Dos, Don'ts, and Duds: In the first episode of this decade, Peter and Justin King tackle a list of dos and don'ts for B2Bs in 2020. by Unpacking the Digital Shelf
33 min listen
Roundtable: Snacking on DTC: This week, Rob and Peter weigh in on the Pepsico DTC launches of Snacks.com and PantryShop.com. Genius or folly? Plus, how much did those URLs cost?!? by Unpacking the Digital Shelf
23 min listen
First-Mover B2B Advantage: Interview With Brian Beck, Author of ‘B2B Billion Dollar Ecommerce’: For B2B manufacturers, there is still a huge first-mover advantage available in ecommerce channels. Brian Beck, the author of B2B Billion Dollar Commerce, joins the podcast to outline the strategies to show up and stand out on the digital shelf. by Unpacking the Digital Shelf
35 min listen
How to Be #1: Interview with Mike Moumoutjis, General Manager, Goodbaby International: Winning in digital means picking your battles, building a test and learn strategy, and then scaling. Peter Crosby and Molly Schonthal spoke with Mike Moumoutjis, General Manager at Goodbaby International, to get real about what it takes to get closer to the consumer and become their first choice. by Unpacking the Digital Shelf
36 min listen
Roundtable: Nike Divorces Amazon & Forrester Reads Its 2020 B2B Crystal Ball: Our weekly roundtable explores the most important news and trends in manufacturing, and we take on Nike calling it quits with Amazon and what it means for everyone else. Also, Forrester analysts Joe Cicman and Allen Bonde have issues their 2020 Predictions for B2B Commerce, and the panel weighs in. Featuring Peter Crosby, Rob Gonzalez, and Justin King. by Unpacking the Digital Shelf
32 min listen
Interview: Can you be both big and fast? with Angela Mangiapane, President, Mars Global Services at Mars: Over the last few years, Mars reached a decision point. They knew they needed to build new capabilities to continue to grow. What followed changed the way Mars ran their business. Peter Crosby and Molly Schonthal spoke with Angela Mangiapane, President, Mars Global Services at Mars., about the principles that have guided their transformation to be both fast and big. by Unpacking the Digital Shelf
40 min listen
The New Model for Driving Growth: Turns out that the leading brands in each CPG category have generated only 25 percent of value growth in the US while small and medium-sized brands captured 45 percent of growth. McKinsey put out a report on what the new model for growth is, and the lessons can apply to any category. Peter and Rob dig in. by Unpacking the Digital Shelf
28 min listen
Roundtable: Drunk Shopping, VC DTC, Andy Is Dunn with Walmart: Tis' the season for drunk shopping and executive exits! Peter Crosby and Rob Gonzalez drunk shopping economy, VC-fueled DTC brands, and Andy Dunn exiting Walmart. by Unpacking the Digital Shelf
28 min listen
Driving Digital Shelf Excellence Worldwide: Interview with JJ Schmidt, Global Product Manager at Mars: The ongoing journey to digital shelf excellence at global CPG brand Mars holds lessons for every business leader. In an interview with Peter Crosby and Molly Schonthal, JJ Schmidt, Global Product Manager at Mars details the organizational and technology transformation required to get agile and achieve results. by Unpacking the Digital Shelf
39 min listen
Interview: You Have Everything you Need to do Personalization at Scale, with Michelle Bacharach, co-founder and CEO of FINDMINE: The holy grail of personalization always seems out of reach. Turns out, it might be closer than you think. Michelle Bacharach, co-founder and CEO of FINDMINE, shares with Peter Crosby and Rob Gonzalez how brands can achieve personalization at scale through the product expertise you already have. by Unpacking the Digital Shelf
40 min listen
Roundtable: Moncler Innovates, Coke Re-CMOs, Xeroxing Parts: In the ultimate episode of this decade, we discuss how Moncler and other brands drive innovation, the Coca Cola CMO returns and whether we will be Xeroxing parts in 2020. by Unpacking the Digital Shelf
30 min listen
Roundtable: Sure, They're Buying Online, But Do They LIKE It?: Big shifts happening in ecommerce. But they'll only last if the consumer likes them. Rob and Peter run through the shifts behind the stats. by Unpacking the Digital Shelf
22 min listen
Roundtable: What Manufacturer Execs are Telling Us: Molly Schonthal, who leads the DSI's Executive Forum, joins Peter to share the hot takes from her recent conversations with brand manufacturer leaders. by Unpacking the Digital Shelf
33 min listen
Roundtable: The B2B Geekout Episode: This week, Peter and Justin King talk digital supply chains, new methods for managing payment terms, and...Legos? by Unpacking the Digital Shelf
24 min listen
Roundtable: Giving Thanks at the DSI: From robots to the evolution of ERP, we drop some gratitude for what we think are some of the coolest, best, most significant events in digital commerce in the past year. Featuring host Peter Crosby, as well as all three of the founding members of the Institute: Rob Gonzalez, Molly Schonthal, and Justin King. by Unpacking the Digital Shelf
23 min listen
Roundtable: Our Pandemic Buying Spree: Face it, it's been a tough week. So Rob, Peter, and production assistant Matt rattle off their favorite purchase experiences of the quarantine. by Unpacking the Digital Shelf
30 min listen

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Worried about AI? Byron Reese is 93% Sure You Don’t Have to Be, with Byron Reese, Futurist and Author of “We Are Agora”: There are tremendous amounts of trepidation and hope being invested in AI right now, with often trepidation winning out. Is all this angst really necessary? We turned to Byron Reese, an endlessly provocative futurist and author of the newly released book We Are Agora, to provide a long view of transformational technologies through the ages and therefore, the positivity we can take into a sometimes uncertain future. Grist for all the transformation cheerleading you do in your careers and lives. by Unpacking the Digital Shelf
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Your Packaging has 3 Seconds to Sell, with Michael Keplinger, Founding Partner at Smashbrand: On today’s episode, we return to the place where commerce started - a consumer, walking through a store, scanning the packaging, looking for what they need - or didn’t know they needed. In the digital world there is more space to tell your story, but in-store, you’ve got three seconds. Michael Keplinger, Founding Partner at Smashbrand, joined the podcast to articulate the modern testing strategy to ensure that the packaging creative you craft is truly what will make the sale - and how those lessons can be applied across all your channels. by Unpacking the Digital Shelf
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Delivering Differentiated Content in a World of Content Overwhelm, with Warren Daniels, CMO at Bynder: The growth in content required by the hungry beast of the digital shelf has been exponential, and is showing no signs of slowing. It is more vital than ever for content and commerce teams to collaborate at scale to make sure they are delivering relevant, differentiated content that performs. Warren Daniels, CMO at Bynder, joined the podcast to deliver insights on the ways in which leading brands are upping the game of their content machine to compete and win in this next decade of the digital shelf. by Unpacking the Digital Shelf
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New Research: The Impact of PDP Quality on Retail Media ROAS, with Russ Dieringer, Founder & CEO, Stratably, and Claire McBride, VP Research & Education, Stratably: Are you tired of wasted ad dollars and subpar consumer experiences? Of course you are! The DSI partnered with Stratably to interview digital leaders and found that 71% of digital leaders from 78 consumer brands say Product Detail Page (PDP) quality significantly influences their ROAS. What to do about it? This is an audio rebroadcast of a webinar focused on just that, lead by Lauren Livak Gilbert, with guest experts Russ Dieringer, Founder & CEO, Stratably, and Claire McBride, VP Research & Education, Stratably. by Unpacking the Digital Shelf
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Sustainability is Shifting from Promise to Progress, with Keith Anderson, Founder & Principal Analyst at Decarbonize.co: As we shift from stopping climate change to Mitigation and adaptation, retailers and brands are increasingly making Net Zero commitments and digging into the practical ways they can have an impact. And, it turns out, that those who do are enjoying the side impacts of lower costs and higher search views and conversion. A win, win, win. Keith Anderson, Founder & Principal Analyst at Decarbonize.co, joined the podcast to shine a solar-powered light on the ways that brands are organized around turning their commitments into action and positive outcomes for all. by Unpacking the Digital Shelf
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Are we bullfighting in Spain? Because that's a red flag: For the last time in 2022, the whole Friday gang got together to chat through the latest and greatest in the world of technology and startup news. From here on out, Equity is heading into Holiday Mode. We have a regular Monday show for you next week, but past that we have a string of kick-butt end-of-year episodes planned for you. Onward! by Equity
34 min listen
Macro Sunday #41 - Commodities breaking out - including Crypto! Guest: Mads Eberhardt by Macro Sunday
41 min listen
An Episode Not About Covid-19: Luckily for you, our last episode of 2020 is totally Covid-free. No mention of 'unprecedented times,' 'uncertainty,' or 'trying times,' and definitely no use of the phrase 'the new normal.' Steve, Jim, and Bourcard break down three stories that caught... by Liquid Assets: A Beverage Industry Podcast
36 min listen
VCs are entering 2024 with “healthy paranoia”: Today, we're joined by Deepka Rana, a London-based Principal at Northzone focused on early-stage companies across consumer internet and B2B SaaS. Alex and Deepka dove into the where venture capital is heading in the new year, the prognosis for startups at different stages of maturity, why 2023 was the year of adjustment and 2024 could be the new venture-startup normal. by Equity
30 min listen
Episode 220: A Tale of Two Companies: During a week in which Activision unceremoniously laid off 800 people while simultaneously bragging about record revenue, we find ourselves confused and angry, yet quietly optimistic about the possibility of change. We also explain how economics works.... by Waypoint Radio
107 min listen
Technado, Ep. 183: 2021 Predictions by Technado
37 min listen
A tale of two Nintendos - The GamesIndustry.biz Podcast: Matt, Brendan, and Rebekah are on hand this week to discuss all the hottest industry haps, starting with the Oculus Quest. Accounting for 20% of Oculus' $100 million lifetime revenue from software in just a few short months, the Quest appears to... by The GamesIndustry.biz Podcast
46 min listen
Will the economy...and stocks…heat up this summer?: Beaches are open and masks are coming down. So what will the accelerating reopening mean for the economy and the markets? The traders lay out their red-hot summer playbooks. Plus weekends have not been a time to rest for bitcoin traders recently. Why the Chart Master says this one could set the stage for some real pain in the crypto space. by CNBC's "Fast Money"
22 min listen
2020: The Year in Review w/Reid Hoffman & Bob Safian by Masters of Scale
49 min listen
2018 Year in Review!: Happy New Year! Sure. The ball has dropped in Times Square, and a new year means an opportunity to look forward. But, we wanted to take a quick look back first -- on the industry, on the podcast, and on the world in general. From GDPR to Bayesian... by The Analytics Power Hour
50 min listen
2021 Preview: Why should investors be watching 5G, financials, healthcare, and industrials in 2021? Why do Cloudflare and Docusign have big upside potential? Will Berkshire Hathaway, Etsy, and NBC’s Peacock surprise investors in 2021? Will Roblox score a big IPO?... by Motley Fool Money
39 min listen

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Roundtable: Hooray for Creative Disruption!

Roundtable: Hooray for Creative Disruption!

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