23 min listen
Reimagining the Customer Acquisition and Loyalty Journey, with Joe Fisch, CEO at Wine Access
Reimagining the Customer Acquisition and Loyalty Journey, with Joe Fisch, CEO at Wine Access
ratings:
Length:
34 minutes
Released:
Oct 31, 2022
Format:
Podcast episode
Description
Some leaders in ecommerce were able to see the storm clouds gathering over advertising-driven performance marketing, and invest strategically to test and grow new muscles for attracting and keeping customers. Joe Fisch, CEO of Wine Access, and his team saw those shifts coming, and have expanded the ways in which they reach new customers, and how they invest in content and superior customer service to keep them and grow their value over time. It’s an interesting road map for any brand looking to diversify their acquisition and loyalty strategy.
Released:
Oct 31, 2022
Format:
Podcast episode
Titles in the series (100)
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