Lauren explores some of the real reasons why K-Beauty is so popular including Korea’s strength as a manufacturing hub, low barriers to entry, marketing and support from the Korean government. If you’re keen to hear a more in-depth analysis behind innovation, quality, design and low costs then tune in. 
 
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EPISODE SUMMARY 

The usual reasons people give as to why K-Beauty is so popular
What actually makes Korean beauty products stand out from others 
How Korea became so globally competitive in the field:

Marketing 
Manufacturing 
Government support 
Low barriers to entry
Thinking globally

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