Album 3 Track 2 – Jeff Hilimire, Founder/CEO at Dragon Army, a purpose-driven digital engagement company dedicated to “Inspiring Happiness” through positive relationships, impactful work, and doing good in the world.  Jeff is also co-founder of three non-profit entities:
Ripples of Hope incubates/accelerates the growth of organizations focused on making the world a better place 
48in48 produces hackathon events to build 48 nonprofit websites in 48 hours 
The A Pledge (DC is riding with Jeff here) alliance of Atlanta agency and corporate leaders working together to create a more equitable and diverse workforce
If that is not enough, Jeff is also an accomplished author, and his books, The 5-Day Turnaround & The Crisis Turnaround, are a reflection of his drive and personal purpose to have an outsized, positive impact on the world.  Last, but not least, Jeff also hosts a really cool podcast called Begin the Begin which you can find on all the major podcast apps.Hey Brand Nerds! We love providing you, our listeners, the full array of our Brands, Beats & Bytes equation, and what is really special about Jeff is he focuses on helping businesses understand helping the community and the world is actually a win-win for all.  Lots of wisdom and from Jeff including these highlights:  
Think Ben & Jerrys, purpose genuinely woven into the fabric of a brand is instrumental in emotionally connecting brands and consumers/customers
Large forces such as racism affect you and your community- ask yourself what you can do to make things better and speak up!
Find a great mentor and don’t be shy about asking someone with great stature
Relationships with family and friends come first
When working for a boss who uses fear, thoughtfully figure your best way out
Summon up your courage, and then make your most thoughtful and best moves with genuine chutzpah
What’s your life purpose?  If you don’t have it, please think about yours
#jeffhilimire #marketing #branding #dragonarmy #leadershipatlanta #ripplesofhope #48in48 #theapledge #beginthebegin #kenbernhardt