With the 10 remaining teams as the primary appeal for a media rights contract, Oregon and Washington are the clear top 2 schools for the league to pitch to media companies. Who else brings value to the table?
On today's episode of Locked On Pac-12, Spencer McLaughlin looks at the most important brands remaining as the conference seeks a new media deal. Attendance at teams' stadiums makes for bad optics, but doesn't actually reflect the TV value of a given program.
10 days ago it appeared possible that the Pac-12 could be sending just 2 teams to March Madness this year, but things are looking up (a bit) on that front. Could the league get to 4?
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