57 min listen
Macy’s and Toys R Us: A Big Win?
Macy’s and Toys R Us: A Big Win?
ratings:
Length:
17 minutes
Released:
Aug 4, 2022
Format:
Podcast episode
Description
Here’s an interesting question: Will Macy’s and its Toys R Us partnership give discount stores a run for their money this holiday? With the iconic toy brand in every Macy’s store, the strategy combining nostalgia and convenience could be a home run. Join Robin Lewis and Shelley E. Kohan, TRR’s chief strategist, as they debate how Macy’s can deliver a better customer experience for families shopping for toys with the halo effect of its well-loved holiday traditions. It’s already starting with Macy’s toy sales 15 times higher in Q1, proving Toys R Us is paying off. Listen to this spirited conversation now!For more strategic insights and compelling content, visit TheRobinReport.com where you can read, watch, and listen to content from Robin Lewis and other industry experts.Be sure to follow us on LinkedIn and Twitter for the latest from Robin Lewis and The Robin Report.For more strategic insights and compelling content, visit TheRobinReport.com where you can read, watch, and listen to content from Robin Lewis and other industry experts.Be sure to follow us on LinkedIn and Twitter for the latest from Robin Lewis and The Robin Report.
Released:
Aug 4, 2022
Format:
Podcast episode
Titles in the series (100)
Holiday 2020: Fasten Your Seat Belts! by Retail Unwrapped - from The Robin Report