57 min listen
How L.L. Bean Continues To Evolve After 111 Years
FromMarketing Trends
ratings:
Length:
42 minutes
Released:
Mar 1, 2023
Format:
Podcast episode
Description
After 111 years of history, building a remarkably consistent outdoors brand, L.L. Bean might not seem like a company centered on evolution. But after pulling back the curtain with CMO Nick Wilkoff we see that the company’s focus on transparency, inclusion, customer, and community positions L.L. Bean as a timeless example of how to keep a brand relevant and forward-thinking. Tune in to learn:The consistency and evolution of the L.L. Bean brand and how it measures up to competitors (16:20)Making the outdoor experience more inclusive and connecting people with the outdoors (24:30)The alignment / transparent culture of L.L. Bean executive leadership (30:00) L.L. Bean’s initiatives for community, diversity, equity, and inclusion (35:00)Mentions:[11:37] Forrester Research[16:39] Leon Gorman - Grandson of L.L. Bean founder[19:41] Nordstrom[19:41] Zappos Shields[30:21] L.L. Bean / Todd Snyder Collaboration[33:33] Mental Health Awareness Month[33:54] Partnership with Mental Health America[34:53] Gracie Wiener / Partnership[39:39] Stephen Smith, L.L. Bean CEO
Released:
Mar 1, 2023
Format:
Podcast episode
Titles in the series (100)
CMO Roundtable - Live at Dreamforce: Live from Dreamforce 2019, Marketing Trends had the opportunity to do a live recording with Sydney Sloan, CMO of SalesLoft, Keith Messick, CMO of Dialpad, and Nick King, VP CX Marketing at Cisco. On this episode of Marketing Trends, we get into... by Marketing Trends